A creatively designed website plays a very important role in establishing brand identity. There are many aspects to consider in web designing to build an innovative web site that can create a lasting impression in the minds of online visitors.
A user-oriented web site with a good layout is of uttermost importance for creating brand identity. Hire professional web designers to create an innovative and effective website for the purposes of promotion, branding and online sales. Such services are available in all cities of U.K. including a Counties like Surrey and Guildford. And if you’re looking for web design in Guildford, keep certain points in mind. These essential points are enlisted below:
1. Web Design Surrey:
Carry out a site wide specification requirements list of the web site and decide what should be incorporated and what should be removed. Typically web designers will design a long scrolling page to enrich viewing experience or create an arrow pointing out to the important messages to be brought across to the users.
2. Legible Text:
The content of a web site should have a font which is easily readable, so that visitors do not have to strain their eyes to obtain information from that web site. Web designers take into account a host of factors to create a user-oriented, smart website. These factors include the right colours, right size of text and number of styles of font. For instance a light coloured font should not be put with a light coloured background, as that would make the text illegible. The size of font of a text is also very important. If it is too small the visitors would not bother to read it. Hence the font size should be big enough for easy readability and a size of 12 is fine. The number of font styles used should not exceed three and should be easily comprehensible and user-friendly.
3. Emphasis on Visual Hierarchy:
Visual hierarchy means that the area of the website that catches the attention of the visitors should be designed in an attractive manner to increase the online traffic towards that website significantly. For instance, the bottom of upper most left corner of a web site receives considerable attention and hence web designers should concentrate on that area and make it enticing and de-cluttered to lure more visitors.
In order to increase the number of visitors to a website, create a website which is attractive and de-cluttered from icons, advertisements, badges, pop-ups, and buttons and so on. It should have plenty of white space with a flat design and emphasis on the important parts.
5. SEO Optimized:
A website should also be SEO optimized completely with all the features and the on-page tags. Along with this it should also have the feature of creating new landing pages to promote sales, services and promotions.
Thus a professional web designer in any place such as Surrey, should take note of all the criteria above when delivery website design Surrey and SEO in Surrey for businesses.